Examining Apple’s staggering $111.4B holiday quarter by the numbers

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Apple’s Q1 2021 outcomes had been the best ever for the Cupertino big, with a later iPhone launch schedule and plenty of different components supersizing usually large outcomes. This is a breakdown of the important thing figures Apple disclosed about its vacation quarter fortunes.

On Wednesday, Apple held its traditional launch and analyst convention name to debate its vacation quarter outcomes. Normally, the quarter proves to be high-earning resulting from seasonality, however different components got here into play to assist push the corporate to new heights, and into the hundred-billion-dollar vary of income for the primary time.

Income and Internet Revenue

For the quarter, Apple disclosed it had earned $111.4 billion in whole income throughout all of its companies. This set a brand new report for the corporate amongst others, eclipsing its previous-highest income of $91.8 billion from Q1 2020. This represented an enchancment of 21.4 % year-on-year, which can be the best YoY improve in quarterly income for the corporate since This fall 2015.

The graph reveals Apple’s ongoing development, in addition to its excessive seasonality for income, pushed by iPhone releases. Of the entire quarters in a yr, Q1 has all the time been the best for Apple, and was the most certainly candidate to go previous the $100 million income milestone.

Internet revenue elevated to $28.8 billion, which is a rise of 29.3% year-on-year. This improve in web revenue relative to income could also be good for buyers, as it could present that Apple is incomes extra revenue typically than final yr.

Gross Margin

The gross margin can be usually a great indicator of Apple’s profitability. For Q1 2021, the gross margin of $44.3 billion is up 25.9% from the identical interval in 2020.

As a proportion of income, the gross margin proportion is 39.78%. This is not as massively thrilling as the web revenue improve, as gross margin usually sits within the vary of 37.5% to 40%, and whereas the quarter is actually on the excessive finish of the vary, it is nonetheless beneath 40%.

The final time Apple noticed a gross margin proportion above 40% was Q1 2016, when it hit 40.1%.


Common observers of Apple’s monetary outcomes will likely be accustomed to the way in which Apple’s product income is dominated by the iPhone, and for Q1 2021 there is not any exception. Placing the entire product classes collectively, there’s clearly a distinction in how a lot iPhone pulls in over the remainder.

Even so, it’s price holding monitor of the Providers and Wearables, Residence, and Equipment models, as they’re persevering with to steadily develop.

Following a yr of COVID-19 and elevated demand for {hardware}, it’s to be anticipated for all of Apple’s arms to see constructive income adjustments over the earlier yr. The outlier of the group is iPad, which has loved stellar gross sales for the interval.

On this graph, it is a lot simpler to see the expansion of the Providers and Wearables, Residence, and Equipment arms from quarter to quarter, producing a bigger proportion of income every time.


The later launch of the iPhone 12 vary within the quarter helped enhance the vacation quarter’s gross sales a bit, quite than affecting the tail-end of the earlier quarter. This, in addition to greater demand for the costlier fashions, improved the income for the quarter to $65.6 billion, up 17.2% year-on-year.

Apple CEO Tim Cook dinner is assured that there is extra room to develop, as “all people would not have an iPhone,” in addition to the corporate not reaching a majority share in any market as but. Cook dinner did remark that there at the moment are over 1 billion iPhones in lively use, which can assist its Providers arm develop.


Whereas not as high-revenue because the iPhone, it is possible many would contemplate the iPad to be essentially the most spectacular unit for the corporate within the quarter. Whereas its $8.4 billion is a far cry from the iPhone income, it is also a staggering 41.1% YoY improve.

Much more sod, this follows the This fall quarter, when the unit noticed a 46% YoY development spurt, once more pushed by COVID-19 social distancing and work-from-home initiatives.


Very like the iPad, the Mac section continued to learn from social distancing measures, and has performed so for the third successive quarter. Income of $8.7 billion provides it development of 21.2%, which is not fairly the 29.2% seen final quarter, however nonetheless significantly higher than Q1 2020’s “development” of 0.2%.


The Providers arm has all the time been a dependable enterprise for Apple because it began counting it as its personal section in 2014. For Q1 2021, it is reached its highest stage, at $15.8 billion of income, with it once more most certainly benefiting from individuals staying at residence and utilizing their gadgets extra typically.

Extra importantly for Providers, that is yet one more quarter that it noticed YoY development. Moreover, at 24%, it is a appreciable enchancment over the sub-20% development seen within the final eight quarters.

Not like the opposite bodily product-led classes, the Providers arm is extra more likely to be a steady monetary supply for Apple, because it depends on gadgets which are in use for App Retailer purchases and subscriptions, quite than {hardware} gross sales. Whereas different classes might wane sooner or later, Providers will in all probability preserve chugging alongside for a very long time with out an excessive amount of change, in need of a significant destructive occasion for the corporate.

Wearables, Residence, and Equipment

The relative newcomer to the models, the Wearables, Residence, and Equipment class remains to be seeing excessive income features, exceeding $10 billion for the second time with $13 billion. Inside a couple of years, the class, which covers AirPods, the Apple Watch, and different merchandise, has managed to greater than double in worth for the corporate, eclipsing iPad and Mac with Providers firmly in its sights.

Very like Providers, this class is having fun with appreciable year-on-year development that’s fairly dependable, however with greater percentages. For the quarter, it noticed 29.6% development YoY, a proportion that once more has possible been influenced by shopper tendencies prompted by the Coronavirus.

Regional Income

On a territorial foundation, Apple’s most important income stems from the Americas primarily at $46.3 billion, adopted by Europe at $27.3 billion, Larger China at $21.3 billion, Japan at $8.26 billion, after which Remainder of Asia Pacific with $8.23 billion.

All areas loved YoY development, however some are significantly greater than regular. Together with China’s huge 57% development spurt, Japan additionally noticed a YoY improve of 32.8%, with Europe up 17.3% YoY, the Americas with 11.9%, and Remainder of Asia Pacific rounding out the group at 11.5%.

In the event you have a look at it by way of proportional income, you’ll be able to see that each Europe and the Americas dropped by a couple of proportion factors to 24.5% and 41.6% respectively, each for sequential quarters and when put towards Q1 2020. Against this, China noticed its income share balloon from Q1’s 14.8% to 19.1%.

As soon as once more, China is turning into extra of an enormous deal for Apple.


Whereas China is prone to the identical seasonality as different areas, it’s the most unstable among the many group. Simply taking a look at income in China for Q1 in 2019 and 2020, you’ll be able to see a drop from what was noticed in 2018, one thing this yr’s figures firmly counter.

It appears that evidently the final two years had been disappointing for Apple, and one thing concerning the vacation quarter energized the China market. As Cook dinner stated, it was “greater than an iPhone story,” although he additionally admitted there was a pent-up demand for a 5G iPhone that helped issues.

Taking a look at China’s YoY development, it is plain to see some stagnation in the previous few years, a pattern the most recent outcomes actually buck. It might be a far cry from the stratospheric development seen in 2015, but it surely’s actually an indication such heights are solely doable for the corporate sooner or later, underneath the suitable circumstances.


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