San Francisco: Facebook will start hiding the likes on Friday, making the number of reactions, views and likes to be visible only to the author of a post.

Facebook will start hiding I like it on Friday, making the number of reactions, views and likes like visible only to the author of a post. The test will begin in Australia, the social media giant confirmed Thursday, and includes announcements.

The social network indicated at the beginning of September that it could experience hiding “ likes ”, after testing the approach on Instagram, owned by Facebook, this year. In August, Facebook said the Instagram test was intended to “eliminate the pressure of how many I like to receive a post” on Instagram and that Facebook was “excited about the first test results.”

First announced in May for users in Canada, now those in Ireland, Italy, Japan, Brazil, Australia and New Zealand will also be able to hide the “Like” count in their Instagram posts.

“We are conducting a limited test in which the likes, reactions and video views are made private on Facebook,” a Facebook spokesman told CNET in a statement sent via email on Thursday.

As with Instagram, which is owned by Facebook, there is no indication of when the test will end or if the change will be permanent.

Facebook added that “it would gather comments to understand if this change will improve people’s experiences.”

As of July, Instagram likes counts were hidden in seven countries: Australia, Canada, Brazil, New Zealand, Ireland, Italy and Japan.

“We believe that this is a great country where we can get really good comments on whether this is a valuable experience for people who receive our services or not.”


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