Fitbit teams with Deepak Chopra to bolster its Premium membership

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Fitbit customers have lengthy used their units to trace their steps, coronary heart charge, and blood-oxygen ranges, however a brand new characteristic for Premium subscribers isn’t about your physique in any respect. Fitbit has introduced a partnership with Deepak Chopra to carry mindfulness and meditation periods to deal with the thoughts.

Chopra’s Aware Methodology is comprised of 20-minute periods that “make it simple to suit mindfulness into your day, on matters starting from meditation, managing feelings, winding down for the day, stress reduction, and extra.” Fitbit CEO James Parks mentioned the partnership was impressed by the psychological well being points brought on by COVID-19.

“Partnering with Deepak Chopra is a pure match as we’re each dedicated to giving individuals the steering and assist that they should enhance their emotional and bodily wellbeing, particularly as we proceed to persevere via the demanding, unsure instances that we live in,” Parks mentioned.

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Fitbit has teamed with Deepak Chopra to supply a sequence of video and audio periods centered on mindfulness.

Customers can discover the brand new periods within the Uncover tab of the Fitbit app. At launch, there shall be 10 audio and video periods obtainable for streaming, together with guided meditations and sleep preparation, with dozens extra deliberate for the approaching months.

The periods aren’t tied to Fitbit units, although Sense customers can observe their stress ranges utilizing the EDA Scan app. Moreover, the Cost 4 and Versa household of smartwatches characteristic the Chill out app for shorter guided respiration periods.

A partnership with Deepak Chopra provides Fitbit some star energy at a time when its Premium service has extra competitors than ever. Apple lately launched its Health+ service for $10 a month that ties into Apple Watch, whereas Peloton slashed the worth of each its widespread train bike and digital-only membership inside the previous 12 months.

Fitbit Premium is obtainable for $10 monthly or $80 per 12 months. New and returning customers can strive the service for 90 days.

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