Google abandons tablet plans as it shifts attention to laptops

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Since Google introduced its “Made by Google” brand in 2016 due to the company’s great focus on hardware, we have seen a laptop and tablet being launched: Pixelbook and Pixel Slate. A few months before we expect Google to release its latest batch of hardware by 2019, a report was published saying that Google has officially scrapped all of its plans to create tablets and, instead, is putting that effort only on laptops.

Google is no longer going to make brand-name tablets. The company has also decided to disconnect two unpublished tablets. Basically, this means that Google will not launch the successor of tablets with Pixel Slate tablet. In the future, Google will change its focus on the construction of laptops.

Rick Osterloh, Google’s senior vice president of devices and services, confirmed the move by saying, “Hey, that’s right … The Google HARDWARE team will focus exclusively on building laptops in the future, but make no mistake, the teams with Android and Chrome operating system are 100% committed in the long term to work with our partners on tablets for all market segments (consumer, business, edu) “.

As a result of this news, Google apparently canceled two tablets that were in development. It is said that they were smaller than last year’s Pixel Slate, but that is all we will know about them. As for the laptop side of things:

He also clarified that the company will provide full support to Pixel Slate for “long term”. Later, a Google spokesperson told Business Insider, “For Google’s first-party hardware efforts, we will focus on the Chrome OS tablets and continue to support Pixel Slate. “Google will provide support for the device until June 2024.

Google has also reassigned the tablet team to new roles within the organization. According to the Google spokesperson, most of the members will be transferred in the creation of the Pixelbook line. According to reports, Google will release Pixelbook PC later this year.

Google was one of the first companies to adopt tablets. In 2011, it released the Android Honeycomb update with support for larger screen devices, especially tablets. Following Android updates equally focused on phones and tablets.

In 2014, Google ventured into a proprietary tablet hardware with Pixel C. The first Google tablet met with mostly positive reviews and was even considered a worthy rival to Apple’s iPad devices. In the following years, the Google tablet line could not recreate the success of Pixel C. According to statcounter, Google is not even in the three major tablet companies in the world. Apple and Samsung dominate the segment, while Amazon is in the fourth distant position.


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