No iPhone 12, but new iPads, Apple Watches, and antitrust battles – Apple’s September 2020 in review

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September 2020 was the primary September in eight years the place Apple did not launch a brand new iPhone. Nonetheless, within the midst of App Retailer and antitrust battles, it did high-quality with iOS 14, a brand new iPad Air, and Apple Watch Collection 6, plus a brand new health program, and the Apple One providers bundle.

August 2020 had been comparatively regular for Apple, not less than on this coronavirus yr. However then it was September, and nothing was common as even the annual iPhone launch merely did not occur.

You need to return to 2011 to seek out the earlier time that Apple did not deliver out a brand new iPhone within the month of September. Even then, it was shut — the iPhone 4s was introduced on October 4, 2011.

So bumping the iPhone to October did have a precedent, however after all the coronavirus doesn’t. And if Apple wasn’t in a position to deliver out the “iPhone 12” on schedule, nonetheless it did a outstanding job releasing something this month in any respect.

September 2020’s “Time Flies” occasion was one other digital one as a substitute of the previous in-person, on-stage, dwell displays. Apple does these movies so extraordinarily effectively that you would be able to overlook how arduous they’re to make, and you’ll overlook how units should be prepared to point out in time for filming.

In its second longform video launch of the yr, Apple once more whisked us round Apple Park — with Craig Federighi having to duck out of our manner — and launched 4 main {hardware} releases. Plus there was a bundle of providers, and a brand new health addition, too.

Apple Watch Collection 6

This was arguably the main announcement, the tentpole for the entire launch — or not less than, it was in response to Apple. The brand new Apple Watch Collection 6 acquired lots of consideration, lots of noise, and it’s with out query the perfect Apple Watch ever made.

It is also, with none query in any respect, one of the best sensible watch that there’s. And but for all it added, for all the brand new well being options and enhancements, it wasn’t an enormous leap ahead.

Whereas the Apple Watch SE is prone to have extra of an impression. Relying on the way you take a look at it, the Apple Watch SE is an Apple Watch Collection 6 with some lower-cost case choices, and fewer key well being options.

Or in the event you’re Apple, it is the massive step up from the Apple Watch Collection 3. All the comparisons Apple made had been to that mannequin, then the oldest Apple Watch nonetheless being offered.

Apple Watch SE and Household Setup

Apple additionally got here as shut because it ever does, or maybe ever will, to utilizing the phrase “low-cost.” The Apple Watch SE is aimed toward everybody who hasn’t but acquired an Apple Watch, and for them the important thing function is its decrease value.

That may all the time be an element, however Apple added some further leverage to the enchantment of that decrease value by introducing Household Setup. Now for lower than the value of an iPhone — and significantly lower than the value of an Apple Watch Collection 6 and an iPhone collectively — your kids or aged relations might keep linked.

So Apple desires to unfold the enchantment wider, it desires to develop the marketplace for Apple Watches. That is hardly a brand new factor, however September’s occasion additionally appeared to press down arduous on this with the brand new iPad releases.

Not one iPad, however a brand new iPad and iPad Air

It was anticipated {that a} new iPad can be introduced, mainly as a result of it was clear from regulatory filings late in August that some had been coming. Nonetheless, Apple managed to make a giant deal out of its updates to the common 10.2-inch iPad — after which a fair greater deal concerning the new iPad Air 4.

That is fairly a feat that Apple managed. Here is a superb new product, however then this is one which’s even higher. The brand new iPad Air 4 is certainly higher than the brand new 2020 iPad, which should not be a shock given their $270 value distinction.

What maybe was a shock was how one can now make a extremely robust case that the iPad Air 4 is a greater purchase than the 11-inch iPad Professional. That prices $200 extra and it does provide advantages, however so few that Apple would possibly as effectively have put a join saying a refreshed 11-inch iPad Professional is coming quickly. Though by the top of the yr, we nonetheless would not have seen one.

Apple One bundles and Health

So Apple’s plan for its September occasion was maybe much less “Time Flies,” and extra “Make Issues Reasonably priced.” That made nice sense given the present world scenario on the time, besides it could not be why Apple was doing it — or why it started doing it a surprisingly very long time in the past.

The Apple Watch SE follows the iPhone SE, and the MacBook Air, in retaining to Apple’s repeated emphasis on high quality, however including a brand new cost-conscious component. And Apple additionally introduced that very same method to its providers with the announcement of Apple One.

That is the moderately long-rumored bundle of Apple providers below one payment. It means you get ones you need, like Apple Music, along with ones you are not that fussed about, like Apple Arcade, and in idea you pay much less.

Apple is determined to keep us fit

Apple is decided to maintain us match

In observe, the styles of bundles that had been to be obtainable as soon as this launched, had been fairly particular and restricted. You might save, however you could not, and all of it comes down to exactly the gathering of Apple providers that you’ve got now — or that you really want.

Maybe tipping the size, although, is how Apple’s listing of providers has now grown by one. Apple Health+ was introduced this September and it’s both $9.99 monthly — or is included “without spending a dime” in the most costly Apple One Premier bundle.

Apple One nonetheless feels like a starship, however in the suitable circumstances, it’s a whole lot. In the event you do not occur to make use of a mixture of Apple providers that may get you a saving, then that is a disgrace, however you do not lose out.

You would possibly effectively have anticipated there to be some complaints from individuals who’d like extra choices for Apple One. However what you certainly could not have foreseen was that it will be Apple One which anyone would get upset about. Apple simply cannot do something good with out somebody saying it is unhealthy.

Antitrust and App Retailer woes

Spotify instantly leapt on the brand new Apple One bundle as by some means being Apple stifling the market. Apple replied by saying “Eh?”

Okay, Spotify really stated that Apple One “threatens our collective freedoms to hear, study, create, and join.” And Apple really responded that “clients can uncover and luxuriate in alternate options to each considered one of Apple’s providers.”

“We’re introducing Apple One as a result of it’s a nice worth for patrons and a easy approach to entry the total vary of Apple’s subscription providers,” continued Apple. “We’ll be recommending the Apple One plan that saves you essentially the most cash based mostly on the subscriptions you have already got.”

In case that did not persuade Spotify, Apple additionally threw in the truth that “you possibly can cancel anytime.”

Apple would’ve clearly have preferred September to be the month the place its “Time Flies” occasion dominated, and the place its lack of an iPhone launch wasn’t an issue. As an alternative, proper alongside its launches, Apple acquired an increasing number of of corporations like Spotify principally dissing it.

“Fortnite” lasts for months

None extra in order that Epic Video games, the maker of Fortnite, whose dispute with Apple goes again to August. In September, although, Epic Video games first warned its customers that Apple was going to close off using Signal In With Apple — after which instructed them that Apple had backed down.

Apple instructed the US District Courtroom for the Northern District of California that Epic Video games was actually simply utilizing all of this as a “advertising and marketing marketing campaign” to spice up flagging curiosity in Fortnite.

In a listening to, Decide Yvonne Gonzalez Rogers repeatedly stated that the entire case was of Epic’s personal doing. Nonetheless, she additionally stated that there have been antitrust points to contemplate.

The choose proposed that the case ought to go ahead, and be determined in a jury trial. Apple had needed that, however reportedly then agreed with Epic Video games to have the case be determined with no jury, in an effort to velocity proceedings.

However, velocity is relative. The trial appeared then as if it will begin in July 2021, however happily it has been introduced ahead all the best way to Might 2021. After which you understand that the appeals and so forth might take years.

No person likes Apple

After months of individuals complaining concerning the App Retailer, and Apple making an attempt to defend it, the corporate did roll up its sleeves and amend its guidelines. Not by an enormous quantity, however one of many adjustments did imply that streaming sport providers might now be allowed.

Some users reported losing GPS tracking data in watchOS 7

Some customers reported dropping GPS monitoring knowledge in watchOS 7

It wasn’t simply large corporations who had complaints, although, as some Apple Watch customers had been seeing issues too.

Apple’s different launches in September

The issues with Apple Watch failing to file GPS knowledge once you’d simply been on a nine-mile hike, had been all the way down to points with watchOS 7. Nonetheless, total the reception for each that and iOS 14 had been principally very optimistic.

Apple did make builders choke on their lunches, although, when it determined to announce the approaching availability of iOS 14 through the “Time Flies” occasion. Builders all of a sudden had 24 hours to make their remaining updates to make sure compatibility, and few made it.

Predictably, however nonetheless disappointingly, builders did get criticisms from customers for not being prepared for iOS 14.

Whereas Apple acquired lots of reward for the way iOS 14 now let customers select to switch key Apple apps with third-party ones that, presumably, had been prepared. Whereas there are nonetheless limitations and safety situations, Apple did make it doable to modify away from Mail, and Safari.

That is an even bigger inner iOS change than it’d seem, although, and it wasn’t achieved with out some bumps alongside the street.

September wasn’t all about Apple

You may say the identical factor about TikTok in September, which initially appeared to have been given a alternative by President Trump. Both promote to a US firm by September 20, or be banned.

In August, it had been lower than the clear alternative it appeared, however in September it turned concurrently clearer and extra acrimonious. It nonetheless did not change into correct and the deadline did maintain getting pushed again, however at this level it was critical. TikTok really secured a cope with a US consortium of Walmart and Oracle, however President Trump stated no anyway.

Then he stated sure. However a choose additionally stopped his govt order banning WeChat on related grounds, and on the identical date.

WeChat on iOS, for now.

WeChat on iOS, for now.

September additionally noticed one other deal which does not contain Apple immediately, however which the corporate may have been watching rigorously. As all of us look forward to Apple Silicon to launch with Apple’s personal design of ARM processor, the ARM firm was offered this month.

Nvidia introduced that it was shopping for the corporate for $40 billion. It plans to construct an Synthetic Intelligence supercomputer.

Trying forward

AppleInsider‘s evaluations of the month are inclined to ignore rumors that circulated on the time. Usually by the top of the month, such rumors have been confirmed or when there’s an Apple occasion, both proved or disproved.

Nonetheless, September did see lots of predictions concerning the future and if most of them will probably be settled every time Apple releases the “iPhone 12” vary, one won’t be. It is the query of what is going to occur to Tim Cook dinner.

In September, we discovered that Apple is more and more its succession plan for every time Cook dinner steps down.

Simply as occurred when Steve Jobs handed over to Cook dinner, we will solely actually know that Apple does have a plan, we won’t know what it’s. However hypothesis is that Cook dinner’s apparent alternative is Jeff Williams, Apple’s Chief Working Officer.

It will not occur in October 2020, although. Whereas the iPhone 12 launch will — and we will get on with in search of extra rumors concerning the “iPhone 13.”


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