The Snapdeal e-commerce market said on Tuesday that almost 92% of the orders received so far for the first stage of its Diwali holiday sale are from non-metropolitan countries.

When mapping the trends and results of the first three days of its eight-day Diwali sale, the platform saw an increase in businesses in smaller cities such as Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), Paradip (Odisha), a spokesman for Snapdeal said in a statement.

EW DELHI: The Snapdeal e-commerce market is experiencing strong demand from Tier II and III cities, with almost 92 percent of its orders coming from non-subway locations.

The trend is synchronized with other larger platforms such as and Flipkart, owned by Walmart, which are experiencing strong traction from the smallest cities in the country.

During the first three days of the eight-day Snap-Diwali sale, almost 92 percent of orders received so far come from non-subway locations, Snapdeal said in a statement.

There has been a multiple increase in orders received from smaller cities such as Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), Paradip (Odisha), among others, he added.

“Diwali’s sale trends are an unequivocal confirmation that electronic commerce is now a solid channel for buyers in smaller cities. Through Snapdeal, we are effectively closing the gap between buyers’ aspirations and what is available in the local bazaars, “said CEO and co-founder of Snapdeal, Kunal Bahl.

Interestingly, digital gift cards seem to be a popular choice among subway buyers in Snapdeal.

Snapdeal said it has witnessed a 300 percent increase in the sale of digital gift cards such as Uber, MakeMyTrip, Google Play, Levis, Gap, Nautica, Aeropostale, 3M, Urban Ladder, VLCC, Dominos and KFC compared to the festive sale season of 2018.

A spokesman for Snapdeal said these gift cards are a popular choice among subway buyers who use them for themselves and also as gift options.

“Young adults prefer gift cards to cash gifts. Purchase of gift cards is expected to increase with festivals such as Karva Chauth, Diwali and Bhai Dooj later this month,” the spokesman added.
Earlier this week, had said that 91 percent of its new customers for its current festive sale come from Tier II and III cities, and fashion and smartphone categories are the main purchasing segments for These new customers.

With the economic slowdown that affects consumer behavior and, consequently, spending, companies expect the holiday season to bring change. However, e-commerce is expected to be less affected by the recession, as cautious customers seek offers.


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