New Delhi: Rajinikanth science fiction movie 2.0 has failed to make waves in China since its launch last weekend. The film grossed only $ 2.01 million (₹ 14 crore) during its first two days, released on approximately 48,000 screens.
Two of India’s biggest blockbusters ended up as disasters in China, in what could be a serious setback for the continuing attempt of conventional cinema to venture into that market.
Shankar’s “2.0”, starring Rajinikanth and Akshay Kumar, had done spectacular domestic business in Hindi, Tamil and Telugu versions. However, the film premiered on September 6 in China, only to fail miserably. “2.0” collected a thin crore of Rs 22 in its first week in the Chinese market.
The failure of “2.0” follows the non-presentation of another national record: “Baahubali 2: The Conclusion”. The SS Rajamouli starring Prabhas achieved around Rs 52 crore after its launch in May 2018, running to almost empty Chinese theaters.
The insider Girish Johar feels: “The anticipated collections are not there, and yes, both films have had a lower performance despite having received a great boost before their Chinese releases. The stories had no echo in the Chinese audience Both films had good beginnings in the box – office, which shows that there was an initial curiosity, but the level of interest declined thereafter, since the local audience in China could not connect with the stories. ”
The rejection of these understood artists has been a surprise, since Bollywood commercial films such as “Bajrangi Bhaijaan”, “Dangal”, “AndhaDhun”, “Secret Superstar” and “English Medium” had done splendid business, which made the Most of the business. In the film business, we felt that a new market for traditional Indian films had opened.
The writing is very clear in the Great Wall of China. Don’t try to impress the Chinese audience with spectacular FX-oriented movies in India. These will invariably not reach the standards to which the Chinese are accustomed.
Trade analyst Amod Mehra explains: “From what I deduce, the Chinese prefer family dramas and thrillers that leave Bollywood, not costume dramas or FX movies.”
Yash Raj Films’ action adventure, Thugs of Hindostan, had only made an impressive $ 4.71 million (₹ 32.93 crore) during its opening weekend, while Akshay Kumar’s biographical drama Padman recorded a total of $ 3.55 million ($ 25.54 rupees). The 102 Not Out comedy drama had won $ 3.56 million ($ 25.06 million rupees) in the neighboring country, while the epic Indian war Baahubali 2: The Conclusion had also only achieved $ 11.9 million ($ 80 million rupees) in the coveted Chinese box office.