Apple isn’t precisely recognized for its low costs. The iPhone X was the primary handset to value greater than a thousand bucks, the wheels for the Mac Professional value $699, and simply final month it launched a $549 pair of AirPods. Heck, it sells a charger that isn’t even excellent for $129.
However relating to its telephones, Apple persistently will get it proper. It’s true that the most costly iPhone 12 tops out at $1,399, however for essentially the most half, the iPhone 12 could be very attainable, even with 5G and OLED shows throughout the board. When in comparison with the highest flagship telephones of 2020, in actual fact, the iPhone 12 slides in nicely beneath the common premium Android handset.

At $829, the iPhone 12 isn’t low-cost, however in comparison with a $1,300 telephone just like the Galaxy Observe 20 it looks as if a discount.
However with the launch of the Galaxy S21 this week, it appears as if Samsung has lastly caught on. After years of piling on options and specs in an effort to distance its flagship handsets from the iPhone, Samsung has totally embraced Apple’s technique with the iPhone, not simply chopping the worth to match the iPhone 12’s price ticket but additionally distilling the S21 right down to its most important elements in a kind of reboot of the decrease finish of the road.
Decreasing the worth and the elements
Final 12 months’s “low-cost” Galaxy S20 began at $1,000 and introduced a bevy of ultra-high-end options you couldn’t get within the iPhone 11: 12GB of LPDDR5 RAM, 120Hz Quad HD+ display, triple cameras, microSD storage, and many others.
It’s not a lot that the Galaxy S21 isn’t a high-end Android telephone, however just like the iPhone 12, it makes sure spec-sheet compromises that add worth with out degrading the expertise. There’s a cause why Apple doesn’t record specs for RAM, battery capability, or clock pace within the iPhone spec sheet—they’re pointless. Apple doesn’t must wow its customers with specs. Slightly, it strives to ship the very best iPhone expertise with the bare-minimum elements.

The S21’s again is manufactured from plastic slightly than glass this 12 months.
And the S21 does one thing comparable. Check out the specs in comparison with its predecessor, the S20:
Galaxy S21
Show: 6.2-inch Flat FHD+ Infinity-O Show (2400×1080), 421ppi, 120Hz
Processor: Snapdragon 888
RAM: 8GB
Storage: 128GB
Battery: 4,000mAh
Galaxy S20
Show: 6.2-inch Edge Quad HD+ Infinity-O Show (3200×1440), 563 ppi, 120Hz
Processor: Snapdragon 865
RAM: 12GB
Storage: 128GB
Battery: 4,000mAh
Except for the storage and the battery, the S21 is a seeming downgrade from the S20, with much less RAM and decrease decision. It’s additionally manufactured from plastic, versus the S20’s all-glass design.
However to guage the S21 on its specs is to overlook the purpose. Samsung has lastly realized that the spec battle is a dropping one. They constructed a telephone that delivers on worth slightly than numbers. Some individuals will grouse about dropping out on the very best options however most individuals gained’t even notice their telephone has fewer pixels or much less RAM.
Fairly frankly, they may not even discover that it’s manufactured from plastic. What they are going to discover is that it’s $200 cheaper than final 12 months, the primary time costs have decreased in years. They’ll additionally discover that it appears to be like the identical because the S21+ and S21 Extremely, shares the identical processor and software program, and takes implausible footage.
That’s one other manner Samsung has adopted Apple’s lead: the digicam. Slightly than improve megapixels or add lenses for the sake of it, Samsung has stored the identical triple-camera {hardware} on the S21 because it had on the S20, as a substitute working behind the scenes to ship enhancements in crucial areas: portraits and low-light images.
Android iPhone 12 is right here
For $800, the Galaxy S21 is really Android’s reply to the iPhone 12. Greater than the Pixel 5, OnePlus 8T, and even the Galaxy S20 FE, the S21 delivers a purely distilled premium Galaxy expertise in a surprisingly inexpensive bundle, trimming corners slightly than chopping them, and sacrificing little or no of what individuals want.

Samsung nonetheless makes a household of telephones, however the S21 is prone to be the most well-liked.
And just like the iPhone 12 Professional Max, if you would like the very best of the very best, the Galaxy S21 Extremely nonetheless exists, with a Quad HD+ 6.8-inch show, 12GB or 16GB of RAM, and S Pen assist. However for the lots, the S21 will greater than suffice, particularly when the worth inevitably drops to $700 or much less.
Earlier Samsung Galaxy S telephones had been all the time among the many finest telephones of the 12 months, however they haven’t appeared like a great worth in years. The S21 adjustments that, hopefully for good. However mimicking what Apple does finest with the iPhone 12, Samsung has created probably the greatest Android values in years, delivering premium appears to be like and efficiency in an inexpensive bundle.
It’s no secret that Samsung has been making an attempt to duplicate Apple’s success for years, throwing all kinds of issues on the wall to see what sticks. After 11 years, it may need lastly discovered one thing that works.